Direct thermal labels do not require a transfer ribbon. The label has a special heat activated layer where the black print image is formed on the label as heat from the print head is applied. Eliminating the ribbon makes for easier media loading and a lower cost per label. Direct thermal labels are primarily used for short term use. DT labels will fade or brown with age and will turn black if exposed to heat or strong sunlight. NOTE: Direct Thermal labels are supplied in a roll form on either a 1" or 3" diameter core (depending on printer).

Direct Mark Value™ direct thermal labels offer an inexpensive direct thermal paper label option for general-purpose applications. You may want to also consider Direct Mark Plus™, a synthetic direct thermal label which offers better durability, longer-lasting print plus resistance to abrasion, moisture, and chemicals.